Tanzanian singer Diamond Platnumz has been for the past one week on the headlines after releasing his new hit song dubbed ‘Jeje’.
Diamond has received both praises and criticism in equal measures for the song.
While his loyal fans praised his new vibe, others were hating the whole song idea, accusing the singer for copying and sampling Nigerian songs.
At the YouTube comment section, some fans accused Diamond for stealing ideas from Nigeria’s Wizkid’s Jojo song to come up with Jeje.
Fans went further and also linked Diamond’s Jeje to another Nigerian, Burna Boy’s ‘On the low‘.
However, it seems the fans did not get the whole concept why Diamond sounded more like a Nigerian that his usual Bongo Flavor vibes.
To start with, Diamond works with Nigerian producer, Peter Kelvin, popularly known as Kelp Vibez.
Kelp Vibez is a highly rated producer who has worked with a number of Nigerian artists, and he played a bigger role in producing Burna Boy’s award winning album named ‘African Giant’.
It was said Kel P produced and co-wrote 10 of the 19 songs inside African Giant album.
He is the one who produced Burna Boy’s ‘ On the low ‘, and this could be the reason why fans are seeing similar concepts with Diamond’s Jeje.
Diamond has been working with his Wasafi Records’ producers, Lizer Classic and SZkizzy among others, since he started his music career.
Working with the Nigerian might have given him a new vibe, thus sounding more like a Nigerian than a Tanzanian.
We understand that Nigerian music is doing great all over the world than Bongo Flavor music.
Since Diamond has been spending sleepless nights planning how to take his music beyond Africa, he may have switched to Nigerian vibes as one way of achieving his goal.
Jeje hasb been trending on YouTube Kenya, and has so far gained more that 3.3 million viewers.